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Why eCommerce Sites need to be Mobile-Friendly
The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with...
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How To Calculate Social Media ROI
Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of...
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Combining Your PPC & SEO Strategies
Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world...
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6 Steps To Start Your Social Media Campaign
In today’s digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that [tweetable]33% of consumers use social media to find brands, products, and...
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How To Spot Fake Reviews (& What To Do About Them)
There are a lot of opinions in the land of the World Wide Web. When it comes to doing online business, these opinions can both help and hinder progress. When potential customers turn to online reviews...
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How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
One of the foundational copywriting strategies is to tailor your copy to your customers’ buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage...
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Better URL Level Reporting With Google Tag Manager
…When you Can’t Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example,...
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How To Use Content Discovery Tools To Boost Your Marketing Campaigns
A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging...
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5 Things I Learned About SEO From Watching The Super Bowl
The Super Bowl is exciting for a lot of reasons. We get to witness excellent athletic prowess, nail-biting plays and an exciting half-time show. On the surface, it is a grand entertainment spectacle....
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20 Tactics to Drive 200,000 More Monthly Visitors To Your Blog
We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client’s blog traffic grow substantially, We have targeted an even greater increase in the New...
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